WCS INSIGHTS

Field-tested thinking on getting your message to land.

Essays, field guides, and pattern recognition from thirty years in the room where the message gets decided, from the boardroom to the break room.

It’s campaign season. CEOs should be taking notes.

It’s campaign season. CEOs should be taking notes.by: Brian WrightPublished on: 12/10/2026

Whatever you think about politics, campaigns offer an important framework for CEOs and their comms teams to adopt.

strategy communicationCEO communicationexecutive communicationcampaign disciplineexecutive editorial calendarproof pointsinternal communicationleadership messagingemployee alignment
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It’s campaign season. CEOs should be taking notes.

Layoffs are hard enough. Don't let state filings carry the message.

Layoffs are hard enough. Don't let state filings carry the message.by: Brian WrightPublished on: 01/10/2026

What a CEO can do is plan for affected people to hear it from leadership first, including the reason and what comes next.

layoff communicationWARN Actlayoff noticeCEO communicationchange communicationemployee trustrestructuringemployees who stay
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Layoffs are hard enough. Don't let state filings carry the message.

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